Marriott CEO Plans for Growth

What did Marriott International acquire for $13 billion that gave it a significant lead over its competitor, Hilton?

• A new global reservation system

• Starwood Hotels & Resorts

• An international airline

• A home-sharing business

According to the text, what is one of the challenges Marriott faces from competitors in the industry?

• Decreasing number of business travelers

• Home-sharing businesses like Airbnb

• Lack of a rewards program

• Reduction in hotel room sizes

What is a key opportunity in the travel business identified by the Marriott CEO?

• Expansion into space tourism

• Online travel agencies (OTAs)

• Development of travel vaccines

• Luxury cruise partnerships

By what year does the text estimate international travel to substantially increase, assuming a vaccine is in place to combat COVID-19?

• 2025

• 2030

• 2040

• 2050

What strategy does Marriott have that differs from competitors when negotiating with Online Travel Agencies (OTAs)?

• Marriott offers lower prices than OTAs

• Marriott has a smaller selection of hotels on OTAs

• Marriott leverages customer loyalty from a previous acquisition

• Marriott focuses on business travel only

What is a key part of Marriott's growth plan?

• Focusing solely on the American market

• Reducing the number of distinctive properties

• International expansion, particularly in Asia

• Phasing out entertainment lounges

Which region is expected to be the strongest area for growth for Marriott, with more than 300 hotels in the corporate pipeline?

• Europe

• South America

• North America

• China

How does Marriott's growth strategy include distinctive properties to its chain?

• By offering lower prices than competitors

• By adding hotel brands like Aloft, Courtyard, Fairfield Inn, Ritz-Carlton, and more

• By limiting the number of properties

• By focusing on construction projects only

What feature does Sorenson see as a way to lure travelers away from Airbnb?

• Offering long-term rental options

• Providing miniature golf at a rooftop bar

• Entertainment lounges and comfortable lobbies

• Increasing the number of budget hotels

Despite recent challenges, how does Sorenson feel about Marriott's growth plans?

• Uncertain and hesitant

• Pessimistic due to market conditions

• Optimistic and enthusiastic

• Indifferent and uninvolved