
PR Midterm Quiz
Authored by Shaun Tyler
Social Studies
University
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a characteristic of sport public relations?
Brand/Branding
Focus on Communications
Stability in the environment
None of the listed
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Broadly speaking, what are the two primary benefits of public relations to sport organizations?
Gain social media followers and negative publicity
Generate Buzz and following
To build and protect the brand
To secure media placements and funding
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Research indicates that effective social media communication should employ:
As many facts as possible
Storytelling
Statistics
Dry humour
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Components of an organizations Brand include:
Name, logo and colours
How the organization behaves/holds itself in stature
What the organization says
All of the listed options
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Organizational news releases should focus on:
Athletes and coaches
The media
Positive messaging only
Anything relative to the organization
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of a news release contains the headline?
A header
A footer
A corner
Boilerplate
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of the news release contains standard information that communicates the organization's position on a story?
A header
The body
Boilerplate
None of the listed
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