Social media Engagement

Which platform is known for its short, engaging video content, particularly popular among Gen Z?

• Facebook

• Instgram

• Twitter

• Tiktok

What metric is commonly used to measure the success of a social media post?

• Bounce rate

• 
  Engagement rate

• 
  

  Click-through rate (CTR)

• 
  Scroll depth

What does the term "algorithm" refer to in the context of social media?

• 
  A coding language

• A set of rules that determines what content is shown to users

• A security protocol

• 
  A type of social media challenge

What is the term for a social media post that receives a large number of shares and becomes widely known in a short period?

• 
  Viral

• 
  Buzzing

• Trending

• Spiking

Which social media platform introduced the concept of "likes" as a form of engagement?

• Instgram

• Facebook

• Twitter

• Tinder

What is the primary goal of social media engagement for businesses and brands?

• Increase sales

• Build brand awareness

• Generate website traffic

• All of the above

Which of the following is NOT considered a form of social media engagement?

• Likes

• Shares

• Website links

• Impressions

Which type of content tends to generate the highest engagement rates on social media?

• Text-only posts

• Images

• Videos

• Links to external websites

Which social media platform is known for its character limit on posts, initially set at 140 characters?

• Instgram

• LinkedIn

• Twitter

• Snapchat