Macro environment Part 1

Consists of natural resources

• Physical/Natural

• Institutional

• Legal/political

• Social

Refers to all the tools and machines the businesses uses

• International

• Legal

• Technological

• Demographic

Refers to being part of a global community

• Global

• Technological

• Institutional

• Natural

Framework used by businesses to scan the external environment

• Porters five forces

• SWOT Analysis

• PESTLE Analysis

• Problem solving steps

Automation, and R&D activity

• Technological

• Economic

• Political

• Environmental

Climate change and weather

• Legal

• Sociological

• Economic

• Environmental