Public Opinion & Persuasion Quiz

According to Blummer (1966), what do people do when confronted by an issue?

• Avoid the issue

• Support the issue

• Ignore the issue

• Engage in discussion over the issue

What is the definition of public opinion according to Bernard Hennessy?

• A collection of views held by persons with interest in an issue

• A group of people who are tied together by common bonds of interest

• A collective opinion of what voters think about a specific issue

• A system of beliefs about god that influences attitude

What are the 8 most important external publics common to most organizations?

• Consumers, Opinion leaders, The media, Overseas government

• Local community, Prospective staff, Suppliers, Distributors

• Financial public, Pressure groups, Central government, Research bodies

• Customers, Members of the public, Trade unions, Employees

What is the crucial distinction for segmenting a population into publics according to Hunt and Grunings (1994)?

• Problem recognition and constraint recognition

• Active communication about an issue

• Passive communication about an issue

• Involvement in the organization's mission

What are the factors influencing public opinion according to Dennis L. Wilcox, Warren K. Agee and Phillip Ault (1986)?

• Educational, Social Class, Race, Personal

• Cultural, Race, Personal, Educational

• Personal, Cultural, Familial, Religious

• Familial, Religious, Social Class, Race

What are the steps in the persuasion process according to the text?

• Presenting, Comprehending, Acting, Retaining

• Presenting, Comprehending, Yielding, Acting

• Attending, Acting, Retaining, Comprehending

• Attending, Comprehending, Yielding, Retaining

What is the main purpose of persuasion?

• To change or neutralize hostile opinion

• To advocate if not believe in self

• To deceive the audience

• To use irrelevant appeals to divert attention

What are the factors in persuasive communication according to the text?

• Timing and context, Audience participation, Suggestions for action, Content and structure of message

• Influence of mass media, Opinion leader, Mass media awareness, Mass media role

• Audience analysis, Source credibility, Appeal to self-interest, Clarity of message

• False evidences, Illogical reasoning, Represent as expert, Deceive audience

What are the methods to monitor shifts in public opinion according to the text?

• News stories, Inquiries, Complaints, Advisory committees

• Citizen committees, Staff input, Systematic research, Complaints to customer service

• Friends, Business associates, Customers, Employees, Staff meetings, Polling and sampling

• Personal contacts, Media reports, Fields reports, Letters and telephone calls

What is the role of mass media in influencing public opinion according to the text?

• Influencing people, Highly specialized sources, Telling what to think, Mass media awareness

• Telling what to think, Mass media awareness, Opinion leader awareness, Mass media exaggeration

• Influencing people, Compatible with a person's general disposition, Agenda setting, Mass media awareness

• Highly specialized sources, Opinion leader awareness, Mass media role, Mass media exaggeration