Repaso 2° parcial Contextos Socioculturales

Highlights its contributions to influence a higher economic growth, a better quality of life, an increased sharing of technology, and a broader integration:

• Globalization

• International Trade

• International Business

It is easier adapt to situations that do not challenge our value system than to those that do.

• True

• False

It refers to the group of people who inhabit a place and share a language, culture, customs, religion or religions, among others, in such a way that it is essential for companies that want to compete in foreign markets that they provide timely and permanent:

• Socioeconomic situation

• Population

• Political situation

Collaborative alliances are characterized by:

• A new force that has covered the world in recent times.

• • Establish the level of commitment for each of the participating companies, which will be determined by the collaboration agreement that is decided to establish.

• They carry out activity in more than one country and in each one the product may change, depending on the market to which it is directed; It has a decentralized management.

It is the action framework from which the strategies to enter a foreign market are established:

• Commercial rules, customs and habits

• Socieconomic situation

• Evolution of global demand and supply of products

Refers to companies that merge through some collaborative strategy to supply the final consumer with a finished product:

• Horizontal integration

• Vertical integration

• Transversal integration

The owner sells the intellectual property rights, such as patents and working knowledge, to the license/franchise buyer for royalties:

• Research and development contracts

• Turnkey projects

• Licensing/franchising

They refer to outsourcing agreements between companies:

• Turnkey projects

• Joint marketing

• Research and development contracts

Its detractors argue that it is a phenomenon that began at the end of the 20th century, driven by recent technological innovations and by a Western ideology focused on dominating and exploiting the world through multinational companies:

• A pendulum that swings from one extreme to another from time to time

• A new force that has covered the world in recent times.

• A long historical evolution since the dawn of human history

It refers to the efforts made between several companies to jointly market their goods and services.

• Joint marketing

• Joint venture

• Turnkey projects