L3 ATDip Floristry: LO 1 D3 External Influences

What does the PESTLE Analysis consider in addition to the traditional PEST Analysis?

• Political, Economic, Social, and Technological influences

• Legal issues and Environmental issues

• Market trends and Competitor information

• Customer spending habits and Business position in the market

What does the SWOT Analysis identify in a business?

• Opportunities and Threats in the market

• Strengths and Weaknesses in the market

• Opportunities and Threats in the business

• Strengths and Weaknesses in the business

What is the purpose of the Trade Descriptions Act 1968?

• To protect businesses from unfair trading practices

• To promote fair trade practices and protect consumers from false or misleading trade descriptions

• To regulate the quality of certain types of goods bought and sold

• To harmonize the rules regarding the supply of goods, services, and digital content

What does the Consumer Protection from Unfair Trading Regulations 2008 prohibit?

• Aggressive practices and specific banned practices

• Misleading omissions and specific banned practices

• Misleading actions and aggressive practices

• Misleading actions and misleading omissions

What does a demographic audience profile define groups based on?

• Age, Gender, and Occupation

• Age, Income, and Occupation

• Income, Occupation, and Education

• Gender, Income, and Education

What does the Consumer Rights Act 2015 aim to protect consumers against?

• Defective digital content and misleading advertising

• Unfair contract terms and delayed deliveries

• Poor customer service and high prices

• Poor-quality products and unfair business practices

What does the Sale of Goods Act 1979 regulate?

• The advertising code of practice for businesses

• The protection of consumers against unfair trading practices

• The supply of goods, services, and digital content

• The quality of certain types of goods bought and sold

What does the Psychometric Audience Profile consider to define an audience?

• Income, Occupation, and Education

• Demographic profiles and Consumer behavior

• Age, Gender, and Occupation

• Values, Attitudes, and Lifestyle

What is the main purpose of the Business Legislation?

• To promote fair trade practices and protect consumers from false or misleading trade descriptions

• To regulate the quality of certain types of goods bought and sold

• To ensure the fair and safe treatment of any party involved with a business

• To protect businesses from unfair trading practices

What is the main focus of the traditional PEST Analysis?

• Political, Economic, Social, and Technological influences

• Legal issues and Environmental issues

• Market trends and Competitor information

• Political, Economic, and Social influences