Sponsorship Sales and Fundraising REVIEW QUIZ

Adobe is the title sponsor of the Women's FA Cup football competition. Which of these is likely to be their objective?

• Downloads of their apps

• Brand Awareness

• Brand Affinity (liking)

• Sales conversions

A sponsor generally receives "exploitable ______" in return for a payment in cash and/or kind for an event or team.

In the upcoming WPL, Lotus Herbals is the principal official partner of the Mumbai Indians. This is an example of the sponsorship of which of these?

• Venues, equipment and things

• Activities, events, and programming

• Leagues and Associations

• Groups and Individuals

This is the stadium where Super Bowl XLVIII was played on Sunday. The stadium's name is an example of which of these types of sponsorship?

• Events, Activities, and Programming

• Groups and Individuals

• Venues, Equipment, and things

• Leagues and associations

Which of these figures is closest to representing in percentage the total amount of money spent on sports sponsorship in India that goes to cricket every year?

• 10%

• 75%

• 50%

• 25%

Which of the following would be an example of 'leverage' spending?

• Paying Rs. 20 Crores to be an official partner of the Chennai Super Kings

• Emirates making an ad with players from Arsenal women's team

• Becoming an associate sponsor of the Women's Premier League

• Naming the series Paytm Trophy by buying the title sponsor rights

Which of these are ways to measure the outcome of a sponsorship?

• The media value of the exposure the brand received on live broadcast

• The number of players signed to endorse the brand

• The increase in brand awareness and brand recall of the sponsor brand

• The result of the competition sponsored

• The number of mentions of the brand in relation to the sponsored property on social media

Because IDFC First Bank is a sponsor, no other banking brand can become a sponsor of India home cricket. This kind of a clause in sponsorship is called ___________

• Right to Match

• Right of First Refusal

• Right of Exclusivity

• Rights of Exploitation