Direct and Digital Marketing Quiz

What is the 4E framework of digital marketing?

• Entertain, Engage, Evaluate, Execute

• Excite, Educate, Experience, Engage

• Examine, Execute, Evaluate, Engage

• Excite, Educate, Experience, Execute

What are the seven critical elements of online marketing?

• Communication, Commerce, Connection, Context Elements

• Content, Community, Communication, Commerce

• Commerce, Connection, Core Goals, Context Elements

• Core Goals, Context Elements, Content, Community

What is the purpose of social media influencers?

• To influence consumers through their online presence

• To develop and improve the brand's reputation

• To engage in social commerce

• To create content for corporate blogs

What is the main advantage of mobile marketing?

• High barrier to entry

• Low response rate

• Low barrier to entry

• Low cost-per-click basis

What is the purpose of widgets in the context of social media?

• To extend an organization's reach beyond existing platforms

• To make an organization easier to find

• To display company information on customers' websites

• To create buzz and generate customer engagement

What is the primary function of social news sites?

• To allow individuals to connect with friends, peers, and business associates

• To allow users to decide which content is promoted on a given website

• To enable customers to display company information on their own websites

• To create buzz and generate customer engagement

What is the main purpose of location-based social networking sites?

• To enable customers to display company information on their own websites

• To allow users to decide which content is promoted on a given website

• To create buzz and generate customer engagement

• To combine the fun of social networking with the utility of location-based GPS technology

What is the primary function of review sites?

• To allow users to decide which content is promoted on a given website

• To post, read, rate, and comment on opinions regarding products and services

• To enable customers to display company information on their own websites

• To create buzz and generate customer engagement

What is the main advantage of smartphone applications (apps) for marketing?

• Low barrier to entry

• High barrier to entry

• Low response rate

• High cost-per-click basis

What is the purpose of social media plan?

• To enable customers to display company information on their own websites

• To have a clearly outlined plan for using social media tools

• To create buzz and generate customer engagement

• To allow users to decide which content is promoted on a given website