SQA HFT New Food Development

Which of these is NOT one of the 4 Ps?

• Product
• Place
• Public
• Price

A sample of what a developed food product may look like is known as what?

• Trial product
• Prototype
• Item
• Model

USP stands for

• Unique Selling Point
• Unique Shopping Place
• Uniform Sales Pitch
• Unique Sale Price

The first stage in the product development process is known as what?

• Concept Generation
• Concept Screening
• Product Testing
• Prototype Production

What is the final stage of the product development process known as?

• Product Testing
• Marketing Plan
• Launch
• Concept Generation

Approximately how many new products are launched in the UK each year?

• 8000
• 10000
• 12000
• 15000

Approximately how many new food products FAIL each year?

• 50%
• 90%
• 75%
• 30%

How would you best describe CONCEPT GENERATION?

• Trial the initial ideas
• The thinking stage
• Time to make samples of a possible product
• Time to get it on the shelves

How would you best describe PRODUCT TESTING?

• Time to consider those ideas
• Time to test the product with the consumer
• Time to get the ready to launch the product
• Trial the initial ideas

How would you best describe the MARKETING PLAN?

• Time to consider those ideas
• Time to test the product with the consumers
• Time to get ready to launch a product
• Trial the initial ideas