Market Research Quiz
Authored by Hanna Klimuk
Business
10th Grade
Used 3+ times
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17 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of market research?
To gather and analyze information about a market
To reduce marketing costs
To develop new products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of information can be gathered through market research?
Quantitative information only
Qualitative information only
Both quantitative and qualitative information
No information can be gathered
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of a product-orientated business?
Customer satisfaction
Product development
Market research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of a market-orientated business?
Product development
Customer satisfaction
Quality control
Market research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the advantage of online surveys over interviews?
Higher accuracy
Quicker response times
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of questionnaires in market research?
To gather detailed qualitative information
To encourage people to buy the product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of a marketing budget?
To increase market share
To state available funds (=money) for marketing activities
To develop new products
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