Market Research Quiz

What is the main purpose of market research?

• To gather and analyze information about a market

• To reduce marketing costs

• To develop new products

What type of information can be gathered through market research?

• Quantitative information only

• Qualitative information only

• Both quantitative and qualitative information

• No information can be gathered

What is the main focus of a product-orientated business?

• Customer satisfaction

• Product development

• Market research

What is the main focus of a market-orientated business?

• Product development

• Customer satisfaction

• Quality control

• Market research

What is the advantage of online surveys over interviews?

• Higher accuracy

• Quicker response times

What is the main purpose of questionnaires in market research?

• To gather detailed qualitative information

• To encourage people to buy the product

What is the main goal of a marketing budget?

• To increase market share

• To state available funds (=money) for marketing activities

• To develop new products

What type of research uses information that has already been collected and is available for use by others?

• Secondary research

• Primary research

• Desk research

• Field research

What is the collection and collation of original data via direct contact with potential or existing customers called?

• Desk research

• Primary research

• Secondary research

• Field research

What is the financial plan for the marketing of a product or product range for some specified period of time called?

• Market forecast

• Marketing strategy

• Marketing budget

• Market analysis