Marketing of McDonald’s

Who were the initial founders of McDonald’s?

• Ronald McDonald

• Ray Kroc

• Maurice and Richard McDonald

• Jim and John McDonald

How many McDonald’s locations are there globally?

• 38,000

• >38,000

• 35,000

• 27,000

When did they start operating internationally?

• 1965

• 1970

• 1960

• 1967

How does their signature red and yellow colors help the company stand out from competitors?

• these colors are bright and invoke hunger

• these colors remind them of the mascot known as Grimace

• these colors are calming and make the customers relax

• these are the colors of their shakes

Who is Ray Kroc to McDonalds?

• he is the creator of the company

• he is one of the company’s mascots

• he built up and franchised the company

• he is the owner of a competitor

Which is not one way that McDonalds appeals to their targeted audience of families with young children?

• having several characters

• including toys with happy meals

• having caffeinated drinks

• having affordable prices