Development Communication and Alternative media

What is a key characteristic of mainstream media when compared to alternative media?

• Profit-oriented media.

• Independent from the state and the market.

• The ultimate goal is to serve a community.

Which form can be considered alternative media?

• Community radio.

• Government media.

• Commercial media.

What elements contribute to the definition of alternative media?

• Small-scale politically radical media.

• Independence from the state and the market.

• both 1 and 2

Which concept represents community within the context of alternative media?

• Geographical community.

• Community of interest.

• Online/virtual community.

• all of the above

What criteria guide content selection in alternative media?

• News values.

• Human interests.

• Self-representation of the people.

What is the primary focus of the dominant paradigm?

• Rural development.

• Welfare of individuals.

• Economic growth.

How does the dominant paradigm categorize countries?

• Developed countries, developing countries, least developed/underdeveloped countries.

• Core, semi-periphery, and periphery countries.

• Countries' boundaries.

How does mainstream media view the audience?

• As a commodity.

• As active participants.

• As assessors of media content.

What approach does the dominant paradigm take in planning, policy, and implementation of development communication?

• Top-down communication model.

• Two-way communication model.

• Dialogic mode of communication.