Labels and Packaging in Marketing

Labels and Packaging in Marketing

9th - 12th Grade

25 Qs

quiz-placeholder

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Labels and Packaging in Marketing

Labels and Packaging in Marketing

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Frank Hufnagel

Used 11+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 3 pts

Which is NOT a function of packaging?

protect the product

promote the product

price the product

provide info on the product

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Identifying the target audience for packaging helps in:

Increasing the package size

Reducing the environmental impact

Tailoring the design of the graphics on the package

All of the above

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the primary purpose of the Care Labeling Rule?

Intended for cleaning items to Inform consumers what the product is capable of cleaning.

Demonstrates to the consumer what the company creating the product cares about.

Informs the consumer the proper way to clean their clothing and if it should be dry-cleaned.

A government regulation that states that companies must provide fair and accurate information.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is considered an eco-friendly packaging option?

Polystyrene foam

Biodegradable plastics

Heavy glass containers

PVC packaging

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which FDA regulation is most concerned with labeling?

The Clean Air Act

The Nutrition Labeling and Education Act (NLEA)

The Federal Trade Commission Act

The Safe Drinking Water Act

6.

DRAG AND DROP QUESTION

30 sec • 2 pts

​ (a)   Appeal is (b)   Appeal

Eye
Buy
Sales
Package
Price
Brand
Label

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Why is accurate labeling important for food products?

It is not important as long as the product sells

To ensure consumer safety and informed choices

To make the packaging look attractive

To reduce production costs

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