Creativity and Innovation Quiz

What is the definition of creativity according to Joseph Schumpeter?

• The capacity to produce ideas that are both new and useful through divergent thinking.

• The economic theory of 'creative destruction' to describe the way old ways of doing things are endogenously destroyed and replaced by the new.

• The ability to apply creative solutions to problems and opportunities in order to enhance people’s lives or to enrich society.

• The capacity to produce compositions, products or ideas which are essentially new or novel and previously unknown to the producer.

What is the purpose of the SCAMMPERR technique in brainstorming?

• To put the product to another use.

• To substitute components, materials, people.

• To magnify and make it enormous, longer, higher, overstated, with added features.

• To eliminate features and simplify.

What does the yellow hat represent in the Six Thinking Hats technique?

• Stands for creativity and a creative solution to a problem is developed.

• Optimistic viewpoint identifying all the benefits and giving a sense of encouragement.

• Fire, warmth using feelings, emotions, intuition, hunches.

• Neutral, focusing on available data.

What is the main hindrance to creativity caused by too much cooperation?

• Conflict

• Group thinking

• Communication breakdown

• Social loafing

What is the measure to overcome the lack of follow up as a tactical hindrance?

• Execution of ideas after evaluating pros and cons.

• Assessing outcomes.

• Monitoring and getting feedback at every stage of the operation.

• Idea generation and idea validation.

What is the meaning of self-confidence in the context of personal hindrances?

• The dislike of uncertainty due to the unpredictable nature of business.

• A set way of thinking which tends to occur subconsciously.

• The need to conform to individual as well as socially accepted standards.

• The trust or faith in your own abilities.

What is the main characteristic of creativity according to the text?

• Ability

• Valuable

• Original

• Purposeful

What is the technique developed by Edward de Bono that advocates thinking about a problem or opportunity from six different perspectives?

• Lateral thinking

• Mind-mapping

• Six Thinking Hats

• Brainstorming

What is the main environmental hindrance to creativity caused by too much competition?

• Lack of committed resources

• Reliance on experts

• Unhealthy competition or cut throat competition

• Top-down decision making

What is the main tactical hindrance to creativity caused by poor execution of techniques?

• Lack of follow up

• Undirected problem-solving techniques

• Lack of ideas generation skills

• Poor execution of techniques