WOF Chp 4.2 Data Collection Mechanisms, DA Platforms Comparison

WOF Chp 4.2 Data Collection Mechanisms, DA Platforms Comparison

Professional Development

6 Qs

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WOF Chp 4.2 Data Collection Mechanisms, DA Platforms Comparison

WOF Chp 4.2 Data Collection Mechanisms, DA Platforms Comparison

Assessment

Quiz

Computers

Professional Development

Medium

Created by

Soon Boon Yong

Used 3+ times

FREE Resource

6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which mechanism helps retain data throughout a user’s visit on a webpage?

Google Analytics

Cookies

Tracking pixels

Tag Manager

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a Tag Manager as a Statistic Collection Mechanism?

A software that helps to manage tags on a website

Snippets of code added to a site to collect information

A file that retains data throughout a user’s visit on a webpage

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are Tracking Pixels?

A software that scans internet for websites

A file that retains data throughout a user’s visit on a webpage

Snippets of code added to a site to collect information

1x1 pixel or pixel tag that is loaded when a user visits a website

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an advantage of Google Analytics?

Is a free tool

Easy to learn

Information and features provide a just right, no risk of information overload.

Good mobile experience

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of Adobe Analytics?

UI is not very user friendly

Lack of means to connect to popular analytics tools like PowerBI

Poor internal reporting

Poor customer support

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of Google Analytics?

Is expensive

Lacks useful data for optimizing website

Does not help define conversion goals

Learning curve is steep