WOF Chp 3.2 Offpage SEO

What does off-page SEO refer to?

• Improving website loading speed

• Improving website design

• Improving website content

• Improving website rankings through tactics outside the website

What are the THREE factors in E-A-T guidelines used by Google to determine the quality and ranking of a webpage?

• Expertise, Authoritativeness, Trustworthiness

• Expertise, Authenticity, Trustworthiness

• Experience, Authority, Trustworthiness

• Expertise, Authority, Transparency

Which of the following is NOT a type of link used in off-page SEO?

• Self-created links

• Paid links

• Natural links

• Manually built links

What is the main purpose of content marketing in off-page SEO?

• To improve website loading speed

• To optimize website design

• To increase website security

• To earn backlinks and gain media attention

Which of the following is a key element of local SEO?

• Google Business Profile

• Google Search Console

• Google Analytics

• Google AdWords

What does NAP stand for in the context of local SEO?

• Network, Access, Protocol

• Newspaper, Advertisement, Promotion

• Name, Address, Phone number

• Navigation, Analysis, Performance

What is the significance of NAP consistency across web listings in local SEO?

• It increases website security

• It helps in improving website loading speed

• It builds trust with Google and is a significant organic ranking factor

• It helps in optimizing website design

What is the importance of reviews in off-page SEO?

• They help in increasing website security

• They are one of the most important factors Google considers when evaluating a site’s E-A-T

• They help in improving website loading speed

• They have no impact on website rankings

How can events contribute to off-page SEO strategy?

• They have no impact on off-page SEO

• They can engage the audience and drive social engagement and links

• They only benefit the event organizers

• They can improve website loading speed

What is the difference between on-page SEO and off-page SEO?

• On-page SEO covers anything you can do on a webpage, while off-page SEO covers anything you can optimize outside of your site

• On-page SEO only focuses on local SEO, while off-page SEO focuses on reviews

• On-page SEO only focuses on link building, while off-page SEO focuses on content marketing

• On-page SEO covers anything you can optimize outside of your site, while off-page SEO covers anything you can do on a webpage