WOF Chp 1.3 - SEO

What is the main goal of search engine optimization (SEO)?

• Improve organic traffic and ranking on search engines

• Increase website design

• Create paid advertising campaigns

• Enhance social media presence

Which of the following is NOT a step in the process of search engine optimisation?

• Keyword Research

• Competition Research

• SEO Audit

• Social Media Marketing

What is the purpose of keyword research in SEO?

• To design the website layout

• To identify the most important keywords for the website

• To create engaging social media posts

• To analyze website traffic data

Which tool can be used for competition research in SEO?

• Woorank

• Google Analytics

• BuzzSumo

• Google Keyword Planner

What is the main goal of SEO audit?

• To create backlinks

• To design website graphics

• To provide user basic idea about areas of improvement in website

• To analyze social media engagement

What does on-page SEO involve?

• Optimizing web pages for specific keywords

• Creating external links to other websites

• Managing social media accounts

• Analyzing competitor websites

What does off-page optimisation cover in SEO?

• Making changes to your own website

• Building internal links

• Content marketing and social media

• Creating website graphics

Why is it important to measure results in SEO?

• To analyze competitor advertising strategies

• To track social media followers

• To maintain website ranking

• To monitor website loading speed