Marketing: Module 1 Test Prep

A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group, is called:

• a demographic segment

• a geographic segment

• a behavioral segment

• a target market

Jimmy's skateboard shop uses social media ads to appeal to boys, age 13-18. The skateboard shop is using ______ marketing in a certain ______ segment.

• target and geographic

• mass and demographic

• target and demographic

• target and behavioral

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

• market segmentation

• search engine optimization

• physical and social characteristics

• marketing mix

The Lamar High School STEM class wants to attract more female high school students to the class. Segmenting groups by gender and age, in this case females between the age of 15-18, is an example of:

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

If a company’s marketing team sorted customers based on lifestyles, interests, and values, they would be using:

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

The rivalry between companies selling similar products and services is called:

• geographic segmentation

• competition

• psychographic segmentation

• behavioral segmentation

The ultimate purpose of a company’s marketing strategy is to:

• achieve its goals

• redesign the brand

• develop sales tactics

• create financial stability

A route or plan of action designed to achieve certain goals and objectives is called a:

• vision

• tactic

• strategy

• milestone

Something that has an observable and measurable end result to be achieved within a certain time frame, is called a:

• vision

• tactic

• strategy

• milestone

What's a good example of the place component of the marketing mix?

• establishing discounts

• Facebook ads

• 3d prototyping

• selecting value-added resellers