Research and Data

Research is an import aspect of the ​ (a)   , planning and ​ (b)   stages to inform the detail of the product

• design
• production
• marketing
• distribution
• customer service
• accounting

Audience ******** can have a huge influence on the design of a media product

Are these associated with primary or secondary research?

Groups:

(a) Primary research

,

(b) Secondary research

• Collected by someone who has something to do with the product

• Somebody else's account of relevant information

• Usually second hand accounts

• Relates to first hand accounts

Are these methods examples of primary or secondary research?

Groups:

(a) Primary

,

(b) Secondary

• First hand interviews

• Focus groups

• Books and journals

• Internet sites and research

Are these methods examples of primary or secondary research?

Groups:

(a) Primary

,

(b) Secondary

• Magazines and newspapers

• Questionnaires

• Online surveys (conducted first hand)

• Television

Validity or reliability?

Groups:

(a) Validity

,

(b) Reliability

• This is when the method you use to collect your data is measuring what you intend to measure

• This is how consistent and accurate the data is

If sources are not reliable and valid, they will potentially provide incorrect ***********

If sources are not ​ (a)   , the research may product ​ (b)   results

• inaccurate
• reliable
• unreliable
• incorrect
• untrustworthy
• false

Both primary and ​ (a)   research can provide us with two different types of data: quantitative and ​ (b)   .

• secondary
• qualitative
• tertiary
• quantitative
• primary
• qualitative

Qualitative or quantitative data?

Groups:

(a) Qualitative

,

(b) Quantitative

• Detailed and indivudual information received through primary and secondary research

• Building up a picture by analysis of the numbers and responses generated

• Not data that can be obtained with yes/no answers or multiple choice

• Many short answer responses