Super Bowl Advertising - Comprehension Questions

What was the average cost of a 30-second ad spot during the Super Bowl mentioned in the article?

• $5 million

• $7 million

• $10 million

• $3 million

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According to the article, why do networks find themselves relying on live events like award shows and sports?

• Because they are less expensive to produce

• Because they offer more advertising opportunities

• Because they draw audiences despite the popularity of streaming platforms

• Because they have higher production values

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What is one reason for the Super Bowl's high value to advertisers, as mentioned in the article?

• It is the final game of the season

• It guarantees an opportunity to reach more people than any other event

• It exclusively features celebrity endorsements

• It is the longest-running sports event in history

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How much did television networks commit to the NFL for the rights to broadcast the league for a decade?

• $110 million

• $110 billion

• $100 million

• $1 billion

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Which company is mentioned as having bought its first Super Bowl ad spot, as per the text?

• NYX Makeup

• Dove

• E.L.F. cosmetics

• DoorDash

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According to the text, what has led to an increase in young women watching NFL games this season?

• The performance of a popular male artist

• The introduction of a new female commentator

• Taylor Swift's connection to the N.F.L.

• A new marketing strategy targeting young women

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What new approach did Kory Marchisotto, E.L.F.’s chief marketing officer, acknowledge the company took in the days leading up to the Super Bowl?

• They created a single ad to be played throughout the game.

• They prepared different versions of ads to be responsive to the audience.

• They spent more on advertising than in previous years.

• They used the same ad strategy as in previous Super Bowls.

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What technology debuted at the Super Bowl in 2022 that was mentioned in the article?

• Interactive billboards

• Floating code for Coinbase

• Virtual reality experiences

• Social media campaigns

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According to the article, what is the significance of the Super Bowl's ads?

• They are the most expensive ads of the year.

• They represent a snapshot of the economic and social moment in the country.

• They are solely focused on sports-related products.

• They are used to introduce new television shows.

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Which industries does Mr. Heftman suggest will always be seeking broad awareness?

• Food, beverage, and hospitality

• Auto, cellular, and tech companies

• Fashion, beauty, and entertainment

• Finance, insurance, and real estate

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