What are the key metrics used in social media analytics?

Social Media Business Level 3

Quiz
•
Business
•
12th Grade
•
Easy

Grant D
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sales revenue, profit margin, and customer satisfaction
Likes, comments, shares, and followers
Website traffic, email open rate, and bounce rate
Engagement rate, reach, impressions, click-through rate, and conversion rate
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can businesses improve customer engagement on social media platforms?
By posting irrelevant content and spamming followers
By not collaborating with influencers and not running any contests or giveaways
By creating interactive and valuable content, responding to customer inquiries and comments, running contests and giveaways, and collaborating with influencers.
By ignoring customer comments and inquiries
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the different types of social media advertising?
Display ads, video ads, sponsored content, influencer marketing, and social media retargeting
Print ads, flyer distribution, door-to-door sales
Newspaper ads, radio ads, billboard ads
Email marketing, direct mail, telemarketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Explain the concept of social media promotion and its importance for businesses.
It is a waste of time and resources for businesses
It has no impact on brand awareness or audience reach
It helps increase brand awareness, reach a larger audience, and engage with potential customers.
It is only important for personal use, not for businesses
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important for businesses to understand social media demographics?
To focus on reaching a broad and undefined audience
To target their marketing efforts effectively and reach their intended audience.
To ignore the needs and preferences of their target audience
To waste time and resources on irrelevant marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can businesses build a strong brand presence on social media?
Use the same content across all social media platforms
Post sporadically and inconsistently
Create engaging content, interact with the audience, and maintain a consistent brand image.
Ignore audience feedback and comments
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the benefits of using social media analytics for business decision-making?
It has no impact on customer behavior
It provides valuable insights into customer behavior, preferences, and trends.
It is too time-consuming and not worth the effort
It only provides information on employee behavior
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