Location, Inspiration, Brand Innovation: Warmup

Which of the following symbols can be found in Park Güell?

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Answer explanation

"El drac" is the most recognizable emblem of the park. The sun mosaic can be found on the ceiling of the flowing concrete passage.

The other two symbols can be found on other famous Gaudí creations: la Pedrera and la Sagrada Familia.

What creature is this?

• A salamander.

• A lizard.

• A dragon.

• All of them - no one really knows.

Answer explanation

The dragon, lizard, or salamander, known as "El Drac" in Catalan, is Park Güell’s most emblematic icon, and while it is true that there is no single interpretation of this figure, it certainly provides ample scope for the imagination.

Imagine you're walking in Park Güell on a beautiful day. Who is with you?

Family? A partner or lover? Friends? Are you alone?

(a)  

Based on the bottle alone, what famous perfume is this?

• Chanel No. 5

• Dior J'adore

• Lancôme La Vie Est Belle

• CK One Eau de Toilette

Answer explanation

The Chanel #5 bottle is nearly as iconic as the perfume itself.

If Park Güell were a bottle, what shape would it be?

(a)  

Which of the following was the FIRST Desigual logo?

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Answer explanation

The first Desigual logo was a graphical representation of a naked man and woman holding hands. It was included in the first store, which opened in 1986 in the harbor of Ibiza.

Which of the following have been Desigual campaign slogans? (Select all that apply).

• "Magic Stories"

• "Wow"

• "Rainbow"

• "La vida es Chula"

  ("Life is Good")

Answer explanation

All of them.

Others have included: "Real Life", "Luxury Feelings", "Me&You", "Better&Better", "All Together", "El Love" "La Difference", and "We are Animals."

In your opinion, which of those slogans would also work for a Park Güell campaign?

"Wow"? "Magic"? "Rainbow"? "La vida es chula"?

(a)  

True or false? Desigual only launches two collections each year.

• True

• False

Answer explanation

True!

Desigual launches two collections per year: spring-summer and autumn winter.

(Zara, on the other hand, releases 24 collections per year).

If Park Güell were a season, what season would it be?

Winter? Spring? Summer? Autumn?

(a)