E-commerce Marketing and Advertising Quiz 1

What are the two main purposes of marketing communications?

• Public relations and sales

• Promotion and advertising

• Branding and promotion

• Sales and branding

What are the advantages of online advertising?

• Audience reach and ad targeting

• Cost versus benefit and measuring results

• Limited interactivity and low targeting opportunities

• Limited audience reach and high cost

What are the IAB guidelines for full banner ads?

• 468 x 60 pixels, 13K

• 300 x 250 pixels, 20K

• 728 x 90 pixels, 15K

• 250 x 250 pixels, 10K

What is the fastest growing platform for advertising?

• Mobile devices

• Radio

• Print media

• Television

What is the primary cost of direct e-mail marketing?

• Purchasing addresses

• Designing the e-mail content

• Hiring a marketing agency

• Sending the e-mails

What is the 'many-to-many' model used in social marketing?

• Ads on MySpace, Facebook, YouTube, etc.

• Uses digitally enabled networks to spread ads

• Online ads related to content of blogs

• Placing brand-name products within games

What is interest-based advertising also known as?

• Behavioral targeting

• Consumer resistance

• Ad exchanges

• Data aggregation