RTP Unit 1 Recap

Which ONE of the following promotional tools would be BEST suited for use in a store where the customers have price sensitivity?

• Sweepstakes

• Premiums

• Free Samples

• Coupons

Which ONE of the following promotional tools would be BEST suited for use in a store where there is a proliferation of new products in the market?

• Free gift

• Free goods

• Free samples

• Free of charge

Which ONE of the following promotional tools would be BEST suited for Nestle to get its Retailers to order more products from the company?

• Premiums

• Coupons

• Rebates

• Price packs

What is ONE disadvantage of personal selling?

• It cheapens the brand.

• Time consuming.

• Product demonstration is possible.

• It can increase the sales.

SPRITE getting BLACKPINK to help promote for the beverage is an example of

• Personal Selling

• Sales Promotion

• Direct Selling

• Advertising

Which ONE of the following is NOT an example of DEMOGRAPHICS?

• Age

• Interest

• Income

• Location

Which ONE of the following is an example of PRINT media?

• Brochures

• Catalogue

• Magazines

• Postcards

Outdoor sales promotion activities may take place _____________ of the company ______________retail environment.

State ONE outdoor sales promotion tool.

When a retailer considers the inventory, logistics and transportation aspects of their business, they are focusing on

• Place

• Packaging

• Payment

• Point of sale