Understanding Visual Communication - UNIT 1

What is Visual Media?

• Visual media is only audio-based content
• Visual media refers to written text only
• Visual media is limited to still images only
• Visual media is any form of media that relies on visual representations.

How does visual media enhance storytelling?

• Visual media has no impact on storytelling

• Visual media makes storytelling more engaging and impactful

• Visual media distracts from the storytelling

• Visual media is not used in storytelling

What are the different forms of visual media?

• Visual media is limited to television and movies

• Visual media includes photography, film, and digital media

• Visual media is only related to art

• Visual media is not diverse in its forms

According to a study, content with compelling images can generate what percentage more views on average than content without images?

• • 50%

• • 74%

• • 94%

• • 110%

In what year was the first-ever attempt at taking a picture using light-sensitive substances made?

• 1700

• 1800

• 1900

• 2000

What percentage of Internet users watch videos every week?

• 45%

• 60%

• 78%

• 90%

What role does visual media play in society, especially in terms of molding public opinion?

• Limited role

• No role

• Vital role

• Minor role

What is the term "Visual Language" based on Robert Horn's introduction?

• Language using only words

• Language using only images

• Language based on the integration of words and visual elements

• Language using only shapes

Which type of narrative structure involves dividing the story into distinct episodes or segments?

• Circular Narrative

• Episodic Narrative

• Parallel Narrative

• Montage Narrative

What is the primary purpose of Framing Theory in mass communication?

• Presenting facts neutrally

• Shaping and influencing public opinion

• Excluding certain information

• Ignoring societal norms