Unit 4.5-Product

Unit 4.5-Product

11th Grade

17 Qs

quiz-placeholder

Similar activities

Plastic

Plastic

4th - 12th Grade

15 Qs

QUIZ ON INDEPENDANCEDAY

QUIZ ON INDEPENDANCEDAY

KG - University

15 Qs

Anong kwentong Raikan mo?

Anong kwentong Raikan mo?

KG - Professional Development

16 Qs

Batboy

Batboy

KG - University

15 Qs

GRILL SHELF LIFE

GRILL SHELF LIFE

1st - 12th Grade

16 Qs

Pokemon

Pokemon

KG - University

15 Qs

CFC Promotion Quiz

CFC Promotion Quiz

5th - 12th Grade

15 Qs

Unit 4.5-Product

Unit 4.5-Product

Assessment

Quiz

Other

11th Grade

Practice Problem

Hard

Created by

Ambika Subrahmanya

Used 1+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

17 questions

Show all answers

1.

DRAG AND DROP QUESTION

1 min • 1 pt

  1. Maturity is the most profitable stage in the product life cycle ​ (a)   . Decline is the last phase in the product life cycle when sales fall to a level that eventually leads to the product being removed from the market ​ (b)   . Research and development is the phase in the product life cycle that involves investing in  marketing campaigns that make sure that people become aware of the new product ​ (c)   . A key aim of the growth phase in the product life cycle is to increase profits ​ (d)   . Product modification is the process of enhancing an existing product so as to attract more customers and to extend the product's life cycle ​ (e)   .

True
False

2.

DRAG AND DROP QUESTION

1 min • 1 pt

Establishing a unique selling point (USP) can help to prolong the life cycle of a product ​ (a)   . If a product fails to attract sufficient customers, it will fail to enter the growth phase of the product life cycle ​ (b)   . An extension strategy is usually used during the growth phase in order to prolong the longevity of the product's life cycle ​ (c)   . Price reductions can be used as an extension strategy to attract more customers ​ (d)   . All products go through the typical model of the product life cycle, from its launch (introduction) to eventual withdrawal from the market ​ (e)   .

True
False

3.

MATCH QUESTION

1 min • 1 pt

Match the following

Goods

The unique name of a product that distinguishes it from other products. 

Brand loyalty

The degree of customer knowledge and recognition of a particular brand in order to gain more customers.

Brand

Part of a firm’s marketing strategy in communicating the value of a brand and what the brand stands for.

Brand awareness

The degree of customer devotion to a particular brand.

Brand development

These are physical products, e.g. handbags, cars, and laptops.

4.

MATCH QUESTION

1 min • 1 pt

Match the following

Question marks

The expected earning potential of a brand, i.e. the likely future earning potential (value) of a particular brand

Brand value

Developed by the Boston Consulting Group, this visual marketing management tool is used to analyse a firm’s product portfolio.

BCG matrix

Products in the BCG Matrix with high or rising market share in a high growth market.

Cash cows

Products in the BCG Matrix with high market share in a low growth (mature) market. They are the largest cash earners for a business. 

Stars

Also known as problem children, these are products in the BCG Matrix that have low market share in a high growth market. 

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term refers to a firm’s marketing strategy in communicating what the brand stands for and the value (benefits) of its brand?

Brand identity

Brand development

Brand value

Brand awareness

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term describes a unique symbol or identity for a product or business?

Brand identity

Brand name

Brand value

Brand awareness

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term refers to the expected earning potential of a particular brand, i.e. how much the brand name is worth?

Brand identity

Brand name

Brand value

Brand awareness

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?