1-9 Product Market Segmentation

The process of dividing customers into groups based on variables like attitudes and knowledge of your brand, and the way they use it.

(a)  

The rivalry between companies selling similar products and services.

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The process of dividing customers into groups based on physical and social characteristics, like age, gender, and income, for the purposes of target marketing.

(a)  

The process of dividing customers into groups based on their geographic boundaries, for the purposes of target marketing.

(a)  

A person or group who is willing and able to spend money to meet unsatisfied wants or needs.

(a)  

The process of sorting people into groups who share one or more common characteristics, lumped together for target marketing purposes.

(a)  

A group of people who share one or more common characteristics, like geographic, demographic, psychographic and/or behavioral similarities 

(a)  

Attempting to appeal to the entire market, using mass distribution and media to communicate the marketing message, with little regard to specific market segments or targets.

(a)  

The process of dividing customers into groups based on variables like lifestyle, interests, personalities, and values, for the purposes of target marketing.

(a)  

The process of maximizing traffic to a web site by ensuring that it is prominently featured (ranks high) on the list of search results returned by search engines.

(a)