BIG, Big Data

Which answer below is NOT an example of consumer data that an electronics company might track?

• Websites their customers use most to purchase their laptops.

• States where the majority of their customers live.

• Which devices cost the most for them to make.

• Ages of customers using their products

How might a company use the consumer data it collects?

• To decide which types of products it should make.

• To decide where to open a new store.

• To decide how much to charge for their products.

• All of these.

Match the following

• Text files that track online activity

• Data

• Ads sent to certain groups of people

• Cookies

• A person who buys products or services

• Targeted Advertising

• Any information collected and analyzed

• Consumer

Amy watched an unboxing video of decorations she wants to get for her room. Now every time she goes online she sees advertisements from the company that makes the decorations. Why is she seeing these ads?

• Because she only visits websites from that company.

• Because she asked her mom if she could get the decorations.

• Because she bought the decorations.

• Because the company collected information about the videos she watched.

ALL of the following are ways to limit what is tracked about you online, EXCEPT:

• Limit what you share.

• Turn off you screen when you are done using the internet.

• Turn off cookies.

• Adjust privacy settings.

How confident do you feel about knowing how to limit the data an app or website collects about you?

• I feel confident.

• I feel somewhat confident.

• I do not feel confident.

I answered all questions honestly and tried my best.

• Yes.

• No