
Ch.12 MC
Authored by Edwin Wong
Education
12th Grade
Used 2+ times

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7 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A firm can ensure a steady supply of raw materials by engaging in ________________ while it can increase its market share by engaging in _________________.
A.backward integration … horizontal integration
B. backward integration … lateral integration
C. forward integration … horizontal integration
D. forward integration … lateral integration
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
759Store, a local retailer of imported snacks, expand its business to sell cosmetics and skincare products. Which of the following is the LEAST likely motive behind the expansion?
A. to reduce competition
B. to enjoy economies of scale
C. to extend its brand name to other products
D. to spread risk by business diversification
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Hong Kong Television Network Limited (HKTV) has launched an online shopping platform “HKTV Mall”. This expansion
(1) helps spread business risk.
(2) ensures a higher profit for the company.
(3) extends its brand name to other markets.
A. (1) and (2) only
B. (1) and (3) only
C. (2) and (3) only
D. (1), (2) and (3)
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Giordano International Limited is a retailer of casual wear. It has launched the Giordano Ladies, which provides luxury clothes and suits for ladies. It is an example of _______________ expansion.
A. horizontal
B. vertical
C. lateral
D. conglomerate
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Toridoll Holdings Corporation, a leading company in the restaurant industry in Japan, acquired a Hong Kong noodle chain Tam Chai Yunnan Noodles (譚仔雲南米線). Which of the following is the LEAST likely motive behind the integration?
A. to secure the supply of factor inputs
B. to spread risk through product diversification
C. to enjoy economies of scale
D. to expand its business to other markets
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A Hong Kong travel company offers package tours to Japan. It invested in building a hotel, which provides accommodation services to its tour members visiting Japan. Which of the following is most likely the motive behind the expansion?
A. to increase the market share
B. to secure the supply of factor inputs
C. to ensure a market outlet of its services
D. to reduce competition
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
ABC Diamond Cutting Factories expand its business as follows:
To ABC Diamond Cutting Factories, the types of expansion shown by X and Y are ________________ expansion and ________________ expansion respectively.
A. backward ….. conglomerate
B. backward ….. lateral
C. forward ….. conglomerate
D. forward ….. lateral
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