Assignment- exam-style questions

A Personal computer and mobile (cell) phone technology has seen many advances over the last twenty years

The personal computer market has seen many changes over the last few years. The standard desktop computer is becoming a thing of the past in many offices, where laptops have taken its place. In the home this is also true.

However, the introduction of the netbook and then the Apple iPad changed the market again.

Predictions for the future of the personal computer market are that mobile devices will become market leaders in terms of global sales, followed by tablets and netbooks. Home computers are seen as becoming a smaller and smaller share of the global market.

Question 1 : How has the market for personal computers changed?

A Personal computer and mobile (cell) phone technology has seen many advances over the last twenty years.

The personal computer market has seen many changes over the last few years. The standard desktop computer is becoming a thing of the past in many offices, where laptops have taken its place. In the home this is also true.

However, the introduction of the netbook and then the Apple iPad changed the market again.

Predictions for the future of the personal computer market are that mobile devices will become market leaders in terms of global sales, followed by tablets and netbooks. Home computers are seen as becoming a smaller and smaller share of the global market.

Question 2: Why have these changes happened?

A Personal computer and mobile (cell) phone technology has seen many advances over the last twenty years

The personal computer market has seen many changes over the last few years. The standard desktop computer is becoming a thing of the past in many offices, where laptops have taken its place. In the home this is also true.

However, the introduction of the netbook and then the Apple iPad changed the market again.

Predictions for the future of the personal computer market are that mobile devices will become market leaders in terms of global sales, followed by tablets and netbooks. Home computers are seen as becoming a smaller and smaller share of the global market.

Question 3: How should businesses in the personal computer market respond to these changes?

Exam-style questions. Part 1

a. Define 'consumers.

part 1

1 D&F Limited owns several fruit farms. The fruit is sold to large supermarkets abroad. D&F also grows coffee which is sold to companies that process and brand the coffee. The branded coffee is also then sold to large supermarkets abroad. The world price of coffee has recently dropped by 20%. There has been a growing demand for fruit from consumers in developing countries with rising incomes. In developed countries there has been a growing trend towards 'healthy eating', encouraged by government policies to tackle the obesity problem. Fresh fruit is an important part of a healthy diet.

b Identify two reasons why the price of coffee might be falling.

COMPETITION AND THE CUSTOMER

Exam-style questions: Short answer and data response

1 D&F Limited owns several fruit farms. The fruit is sold to large supermarkets abroad. D&F also grows coffee which is sold to companies that process and brand the coffee. The branded coffee is also then sold to large supermarkets abroad. The world price of coffee has recently dropped by 20%. There has been a growing demand for fruit from consumers in developing countries with rising incomes. In developed countries there has been a growing trend towards 'healthy eating', encouraged by government policies to tackle the obesity problem. Fresh fruit is an important part of a healthy diet.

c) Outline two reasons why supermarkets are demanding more fruit.

COMPETITION AND THE CUSTOMER

Exam-style questions: Short answer and data response

1 D&F Limited owns several fruit farms. The fruit is sold to large supermarkets abroad. D&F also grows coffee which is sold to companies that process and brand the coffee. The branded coffee is also then sold to large supermarkets abroad. The world price of coffee has recently dropped by 20%. There has been a growing demand for fruit from consumers in developing countries with rising incomes. In developed countries there has been a growing trend towards 'healthy eating', encouraged by government policies to tackle the obesity problem. Fresh fruit is an important part of a healthy diet.

d) Explain two ways the Directors of D&F Limited could respond to increased competition from farms which are switching from growing vegetables to growing fruit.

Exam-style questions: Part 1

1 D&F Limited owns several fruit farms. The fruit is sold to large supermarkets abroad. D&F also grows coffee which is sold to companies that process and brand the coffee. The branded coffee is also then sold to large supermarkets abroad. The world price of coffee has recently dropped by 20%. There has been a growing demand for fruit from consumers in developing countries with rising incomes. In developed countries there has been a growing trend towards 'healthy eating', encouraged by government policies to tackle the obesity problem. Fresh fruit is an important part of a healthy diet.

e Do you think D&F Limited should stop producing coffee and grow more fruit instead? Justify your answer.

2 TGH is a public limited company which makes sports shoes (trainers). It makes a variety of designs for the mass market. The mass market consumers are young people who want fashionable sports shoes as well as those who play sport. The Directors recently decided to target a niche market. This is a market segment of customers who have a medical problem with their feet and need specially designed shoes.

a Define niche market.

b Identify two examples of the different markets for TGH products. c Outline two reasons why TGH sells to a niche market.

2 TGH is a public limited company which makes sports shoes (trainers). It makes a variety of designs for the mass market. The mass market consumers are young people who want fashionable sports shoes as well as those who play sport. The Directors recently decided to target a niche market. This is a market segment of customers who have a medical problem with their feet and need specially designed shoes.

d Explain two advantages to TGH of segmenting the market for sports shoes.