NWM-1

Demarketing is a strategy to reduce demand for a product or behaviour, contrasting with traditional marketing which aims to increase demand.

• T

• F

Consumer behaviour and choices cannot be significantly influenced through demarketing efforts, which aim to discourage specific products or behaviours

• T

• F

Social influence is an influential aspect of demarketing.

• T

• F

Demarketing can be used for companies to move to a different country.

• T

• F

Demarketing can’t change social norms.

• T

• F

Gamification applies game mechanics to non-game scenarios.

• T

• F

In demarketing, a well-tailored gamification strategy effectively influences consumer behaviour.

• T

• F

Increasing prices, limiting distribution and reducing advertising and promotions are uncommon demarketing strategies.

• T

• F

Ethical considerations are important for a positive relationship between organizations and their audience.

• T

• F

Recognizing human behaviour and psychological responses to gamification is vital for anticipating and addressing these unintended consequences.

• T

• F