Advertising Terminology Quiz - OMO

Advertising Terminology Quiz - OMO

12th Grade

30 Qs

quiz-placeholder

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Advertising Terminology Quiz - OMO

Advertising Terminology Quiz - OMO

Assessment

Quiz

English

12th Grade

Easy

Created by

Hilary Seabrook

Used 2+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term is used to describe the main visual element in an advertisement?

Banner

Slogan

Copy

Main Image

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following refers to the text in an advertisement that provides details about the product?

Heading

Copy

Banner

Slogan

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for a short, memorable phrase used in advertising?

Slogan

Copy

Heading

Banner

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In advertising, what is the term for a graphic that draws attention to a key element of the product or offer?

Main Image

Use direct address

Star burst graphic

Banner

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the woman's facial expression in the main image of the OMO advertisement imply?

Disappointment

Excitement

Confusion

Anger

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the OMO advertisement, which technique is used in the slogan?

Rhyme

Alliteration

Onomatopoeia

Metaphor

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the effect of using direct address, such as 'you', in the OMO advertisement?

It makes the advertisement less personal.

It creates a sense of exclusion.

It personalises the message and engages the reader.

It makes the advertisement more formal.

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