Advertising Terminology Quiz - OMO
Quiz
•
English
•
12th Grade
•
Easy
Hilary Seabrook
Used 2+ times
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What term is used to describe the main visual element in an advertisement?
Banner
Slogan
Copy
Main Image
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following refers to the text in an advertisement that provides details about the product?
Heading
Copy
Banner
Slogan
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term for a short, memorable phrase used in advertising?
Slogan
Copy
Heading
Banner
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In advertising, what is the term for a graphic that draws attention to a key element of the product or offer?
Main Image
Use direct address
Star burst graphic
Banner
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the woman's facial expression in the main image of the OMO advertisement imply?
Disappointment
Excitement
Confusion
Anger
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the OMO advertisement, which technique is used in the slogan?
Rhyme
Alliteration
Onomatopoeia
Metaphor
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the effect of using direct address, such as 'you', in the OMO advertisement?
It makes the advertisement less personal.
It creates a sense of exclusion.
It personalises the message and engages the reader.
It makes the advertisement more formal.
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