EC-013 Posttest

To provide utility, a product must __________

• Provide satisfaction

• be expensive
• be aesthetically pleasing
• provide utility

A fixed value in a mathematical formula and the speed of light in science are examples of __________

• Inconsistencies

• Constants
• Variables
• Fluctuations

Individual customers view products through __________

• Personal lenses

• the latest advertising campaign
• the opinions of experts
• the eyes of the manufacturer

A product that provides utility for one business may provide one for another business because utility is completely

• objective
• tangible
• Relative

• subjective

To discover a product's level of utility, businesses measure the consumer's _________

• level of frustration or annoyance
• amount of money spent
• number of competitors in the market
• Satisfaction

Changing a good's form involves which of the following

• Adding a new feature to the good

• Consumption or use
• Storage or transportation
• Selling or marketing

Task utility is about making changes to the characteristics of a __________

• task or activity
• service

• person or individual
• car or vehicle

Kara orders a dress for her school dance on Saturday. If the dress doesn't arrive until the next Monday, it has no ________ utility.

• time
• physical
• financial
• emotional

Where a products is available for purchase is referred to as ____________

• Point of no return
• Place utility

• Point of interest
• Point of contact

In possession utility, a consumer finds a product helpful after doing what

• Selling the product
• Ignoring the product
• Buying the product

• Throwing away the product