Almost Alchemy

Money is

• King

• The Root of All Evil

• Mobile
  Rational
  Agnostic

• Earned
  Absolute
  Ruthless

Knowledge is (what)

Alchemy is turning knowledge into...

• action

• gold

• information

• power

Alchemy is turning knowledge into action and ____ into gold

• money

• results

• information

• action

Whenever Information is presented to you by anyone, what should you be asking?

If there is no good answer to "how am I going to profit from it?" the information is ____

What kind of information are we going to focus on?

• profitable

• good

• impressive

• written

Split Tests Reveal____