Sports Marketing Quiz

What is the goal of sports marketing?

• To regulate competition and control distribution of teams

• To limit market entry and increase profits

• To decrease public interest in sports

• To increase revenue and build brand awareness

What is the emotional value associated with sports marketing?

• Motivating fans to buy tickets to games

• Decreasing public interest in sports

• Limiting market entry and increasing profits

• Controlling distribution of teams

What is a sports cartel?

• A cooperative agreement to increase profits

• An association of teams, leagues, or organizations to regulate competition

• An organization to limit market entry

• A group to control distribution of teams

What is the impact of professional teams on a city?

• Limiting market entry and increasing profits

• Decreasing job opportunities and revenue for the city

• Controlling distribution of teams

• Bringing new jobs, boosting surrounding businesses, and generating new revenue

What is the main factor in attracting a sports team to a city?

• Having financing, a stadium to attract fans, and a large potential customer base

• Decreasing job opportunities and revenue for the city

• Limiting market entry and increasing profits

• Controlling distribution of teams

What is the most valuable sports team as of 2022?

• New York Yankees

• Los Angeles Lakers

• Green Bay Packers

• Dallas Cowboys

What is involved in getting your name on a stadium?

• Sponsorship of the stadium

• Renovations of the stadium

• Professional teams and the community

• Political clout

What is the impact of winning on revenue in sports?

• Tying leads to higher revenue

• Winning has no impact on revenue

• Winning leads to higher revenue

• Losing leads to higher revenue

The following Marketing Functions were discussed in the slide presentation. Organize these options into the right Marketing Function Category: Distribution, Product Service Management or Product Information Management.

Groups:

(a) DISTRIBUTION

,

(b) PRODUCT/SERVICE MANAGEMENT

,

(c) PRODUCT INFORMATION MANAGEMENT

• NBC

• PICKLEBALL

• 
• FOX SPORTS

• 
• ESPN

• 
• EXTREME SPORTS

• UFC