Marketing Ethics

A company taking ethical stances and employing ethical procedures does not automatically equate to those outside of the organization trusting those efforts.

• True

• False

Praising an employee’s positive fulfillment of ethical expectations is discouraged
since ethical behaviors are private issues

• True

• False

According to this organization, it “strives to be the
most relevant force and voice shaping marketing around the world.”

• Association of National Advertisers (ANA)

• American Marketing Association (AMA)

• Federal Trade Commission (FTC)

Which organization puts forward this overview of its activities?

“We conduct investigations, sue companies and
people that violate the law, develop rules to ensure
a vibrant marketplace, and educate consumers and businesses about their rights and responsibilities.”

• Association of National Advertisers (ANA)

• American Marketing Association (AMA)

• Federal Trade Commission (FTC)

• Better Business Bureau (BBB)

Photos, testimonials, and reviews are examples
of ________ ________.

• Customer surveys

• Social responsibility

• User-generated content

Which of the following is not a practice of ethical leaders, according to “Leadership and Ethics Go
Hand in Hand,” from Ethics Sage?

• Do not blame others when things go wrong

• Take personal responsibility when another employee acts unethically

• Keep their promises and commitments

• Talk about the importance of workplace integrity
  and doing the right thing

Employees should be informed
of safety precautions and procedures that are
pertinent to their jobs and work environments and should be compensated fairly for their rendered work.

• True

• False

Marketers should keep in mind
how the public generally and potential and current customers specifically see a company’s marketing efforts relative to ethics.

• True

• False

Consumer privacy is an issue when
it comes to both artificial intelligence and data collection.

• True

• False