Ch 7 Marketing

Ch 7 Marketing

10th Grade

33 Qs

quiz-placeholder

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Ch 7 Marketing

Ch 7 Marketing

Assessment

Quiz

Business

10th Grade

Medium

Created by

Donna Guthrie

Used 5+ times

FREE Resource

33 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing consumers into markets based on where they live is referred to as market segmentation.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Offering cellular telephone plans suited to the number of phones in a family and the amount of minutes used in one month is an example of marketing a product based on product usage.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Unlike the consumer market, the business market is fairly stable and is not segmented into various categories.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The product user positioning strategy encourages use of a product or service by associating a personality or type of user with the product.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies must be careful not to base their positioning decisions solely on the actions of their competitors.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The price and quality positioning strategy always stresses higher price as a sign of quality.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is impossible for organizations to base their positioning strategies on the business environment because conditions change so rapidly and unexpectedly.

True

False

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