Ch 7 Marketing
Quiz
•
Business
•
10th Grade
•
Medium
Donna Guthrie
Used 5+ times
FREE Resource
33 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing consumers into markets based on where they live is referred to as market segmentation.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Offering cellular telephone plans suited to the number of phones in a family and the amount of minutes used in one month is an example of marketing a product based on product usage.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Unlike the consumer market, the business market is fairly stable and is not segmented into various categories.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The product user positioning strategy encourages use of a product or service by associating a personality or type of user with the product.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies must be careful not to base their positioning decisions solely on the actions of their competitors.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The price and quality positioning strategy always stresses higher price as a sign of quality.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is impossible for organizations to base their positioning strategies on the business environment because conditions change so rapidly and unexpectedly.
True
False
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