
Social Media Marketing Quiz

Quiz
•
Education
•
12th Grade
•
Hard
Lazaro Alonso
Used 3+ times
FREE Resource
32 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Katie has launched a new natural makeup line and is looking to offer her lipstick line to potential new customers using a social media campaign. She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
The 80/20 rule
The 90/9/1 rule
Reach, relevance, and resonance
Promotion, sharing, and engagement
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about the selected products, a map of the client's current location, and the date/time the product is available. What kind of business client would best benefit from this social media campaign?
A gourmet food truck selling upscale sandwiches
An art gallery selling antique paintings
A mobile pet grooming service
A franchise restaurant company with 30 locations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During which stages of the social media strategy planning cycle should you perform social media optimization?
Implement, monitor, and adjust
Implement, monitor and adjust, listen and analyze
Define strategies, implement, monitor and adjust, listen and analyze
Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor, and adjust
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sarah works for a company that sells professional wear clothing for women both online and in select retail stores. She is conducting a SWOT analysis of the company’s social media plan. Which of the following should she have completed first?
Implement, monitor, and adjust
Implement, monitor and adjust, listen and analyze
Define strategies, implement, monitor and adjust, listen and analyze
Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor, and adjust
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the benefit of social media auditing?
Compare your social media presence to your competitors
Focus efforts on only the most important social media sites
Prevent bad data from entering the campaign decision-making process
Maintain a specific style and tone in future
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dylan works for a small software start-up that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
The number of link clicks each post receives. If more than 50 followers click through to the company website on each post in the campaign, it will be considered a success
The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, it will be considered a success.
The total number of followers on each platform. If each platform gains at least 10% more followers, the campaign is considered a success.
An increase in sales if their current software release. If sales increase by 5% the campaign is considered a success.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The author, graphic designer, and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference. What would be the best strategy to attract the largest number of customers to the signing?
Schedule an event on Facebook
Post images from the novels to Pinterest
Share videos of the previous signing on Youtube
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