Wincote International Market Research I

outdoor-products

• products for use outdoors

• products for use indoors

the product is aimed at mountaineers

• customers: people who like to ride bikes

• customers: people who like to hike/climb mountains

the product fell below its sales target

• successful

• unsuccessful

therefore

• so

• because

two-layer jacket

• 
• 

outershell

• inside part

• outside part

garment

• item of clothing

• item of makeup

lightweight jacket

• 2kgs

• 200g

hard-wearing

• sensitive

• durable

waterproof

• wear it on rainy days

• don't wear it on rainy days