IM - Practice questions

______ is the highest level of economic integration.

• Common market

• FTA

• Customs union

• Economic union

A ______ carries information about the product.

• Pack

• Label

• Brand

• Trademark

International marketing is dominated by ____ countries.

• Poor

• Developing

• Developed

• Rich

The headquarters of EU is located at _____.

• London

• Paris

• Brussels

• Berlin

OPEC is an organisation of ______ producing countries.

• Software

• Oil

• Cement

• Minerals

Contract manufacturing is a type of _____.

• Outsourcing

• Made to order agreement

• Assembling activity

• Dismantling

Smart phones are marketed through _____ positioning.

• Special interest

• High Tech

• Product user

• Product innovator

Consumer behaviour is influenced by _____ environment.

• Social

• Legal

• Political

• Technological

____ means seizing of company's assets without compensation.

• Nationalization

• Domestication

• Confiscation

• Expropriation

Franchising is a form of _____.

• Exporting

• Licensing

• Merger

• Strategic alliance