SEA-Quiz
Authored by Martin Haupt
Computers
Professional Development
Used 1+ times
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6 questions
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1.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Herzlich Willkommen zum kleinen SEA-Quiz zur Probevorlesung von Martin Haupt.
Los geht's :)
Search-Engine-Marketing besteht aus den Teilbereichen ...
SEO (Search Engine Optimization)
SEL (Search Engine Learning)
SEA (Search Engine Advertising)
SEP (Search Engine Planning)
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Was bedeutet CPC?
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Welches Prinzip nutzt Google, um die Anzeigen von SEA-Werbetreibenden auszuspielen?
Nur die Qualität der Webseite zählt
Auktion
Das höchste CPC Gebot gewinnt immer
Die als erstes eingestellte Werbeanzeige gewinnt
4.
OPEN ENDED QUESTION
3 mins • 1 pt
Der Anzeigenrang (Ad rank) wird bei Google kalkuliert durch ... (Geben Sie 2 Dinge an).
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5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Wie nennt man die Erreichung eines bestimmten Ziels bei SEA (z.B. Kaufabschluss oder Newsletter abonniert)?
6.
OPEN ENDED QUESTION
3 mins • 1 pt
Wir sind nun am Ende vom Quiz zu SEA. Ich hoffe es hat Ihnen gefallen, schreiben Sie mir gern Ihr Feedback als Kommentar (unten). Viele Grüße, Dr. Martin Haupt
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