Cruise Re Cap Quiz

What year did the RMS Titanic sink?

• 1892

• 1902

• 1912

• 1922

What was the biggest reason for the decline in ocean liners?

• The ticket prices were too expensive for most people to afford

• Competition from jet aircraft

• People stopped wanting to emigrate/move across the word

What are the specific customer demographics that Viking River Cruises target for their marketing strategies?

• Middle-aged or older customers with disposable income and an interest in history and culture

• Young families with small children who want lots of onboard facilities

• Young couples looking for trendy onboard facilities and istagrammable locations

• Teenagers with limited budgets

How do cruise companies use social media to promote their products?

• By creating a print advertising campaign in newspapers and magazines

• By creating engaging content, running targeted ads, and interacting with customers through comments and messages and using influencers

• By hosting in-person events and workshops

• By sending out mass emails to potential customers

What are some common incentives offered by cruise companies to encourage repeat customers?

• Discounts on future hotel stays

• Loyalty programs, discounts, onboard credits, exclusive events

• Complimentary spa treatments

• Free airfare to the destination

Why is it important for cruise companies to target specific customer demographics in their marketing strategies?

• To randomly reach out to anyone and everyone

• To effectively tailor their offerings and messages to the preferences and needs of their target audience.

• To ignore the preferences and needs of their target audience

• To only focus on one specific demographic and exclude others

How can cruise companies effectively utilise social media for marketing their services?

• Ignore social media and focus on traditional marketing

• Send mass emails to potential customers

• Post irrelevant content and spam followers

• Create engaging content, run targeted ads, collaborate with influencers, and provide excellent customer service through social channels.

Which tour operator has diversified into their own cruise products

• Tui

• Jet2

• Kuoni

• Emirates Holidays

What role do loyalty programs play in incentivising repeat customers for cruise companies?

• Ignoring loyal customers

• Sending customers to competitors

• Offering rewards, discounts, and exclusive benefits to loyal customers

• Increasing prices for repeat customers

In the early 1900's it took 70 days to sail from England to Australia. If someone departed the UK on 10th September, what date would they arrive in Australia?

• 27th October

• 10th November

• 19th November

• 9th December