
Intro to Business Chapter 14: Products
Quiz
•
Business
•
12th Grade
•
Medium
Amy Jaeschke
Used 2+ times
FREE Resource
33 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ products include those that consumers are unaware of and didn't think they needed until they did.
Shopping
Specialty
Unsought
Retail
Convenience
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term used to describe all the features that potential buyers evaluate in a product when considering whether to buy it is the _____.
product brand
basic product
value package
value components
featured elements
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The swoosh on a Nike product is its _______.
Identity
Package
Brand mark
Trademark
Copyright
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Braylon Garcia owns Maxim Computers. He recently reviewed a concept processor that is smaller than a penny, but that exceeds the fastest processor speeds currently on the market. He ended up making the decision to cancel the product after hearing that it would take more than one year to fully execute the product before getting it into the market. During which stage of the product development process did this decision most likely occur?
product analysis
product screening
product development
test marketing
idea generation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mirka is perusing Amazon.com as she evaluates which laptop to purchase for her daughter. The computer would most likely fall under which class of consumer goods and services?
convenience
shopping
innovation
capital
specialty
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Broderick decided his company's new product just didn't fit the company's product mix, so he cut it from the product line. This most likely happened during the ______ stage of the product development process.
new product development
test marketing
idea generation
product analysis
product screening
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Carola Storage wants to protect the name of the company along with the logo and catch phrase. How should Carola Storage proceed?
Research potential knockoffs.
Complete a co-branding agreement.
Implement a universal product code.
Request a brand mark.
Apply for a trademark.
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