Intro to Business Chapter 14: Products

Intro to Business Chapter 14: Products

12th Grade

33 Qs

quiz-placeholder

Similar activities

Shark Assessment 3

Shark Assessment 3

9th - 12th Grade

30 Qs

Savings

Savings

9th - 12th Grade

31 Qs

Business Ethics and Social Responsibility

Business Ethics and Social Responsibility

12th Grade - University

35 Qs

Fundamentals of Marketing

Fundamentals of Marketing

9th - 12th Grade

35 Qs

Quiz It Up! Biz Personalities

Quiz It Up! Biz Personalities

KG - Professional Development

28 Qs

Business Letter Formatting Quiz

Business Letter Formatting Quiz

12th Grade

28 Qs

Brexit and Money vocab

Brexit and Money vocab

12th Grade - University

28 Qs

Personal Finance Final Exam Review Units 4-6

Personal Finance Final Exam Review Units 4-6

9th - 12th Grade

28 Qs

Intro to Business Chapter 14: Products

Intro to Business Chapter 14: Products

Assessment

Quiz

Business

12th Grade

Medium

Created by

Amy Jaeschke

Used 2+ times

FREE Resource

33 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ products include those that consumers are unaware of and didn't think they needed until they did.

Shopping

Specialty

Unsought

Retail

Convenience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term used to describe all the features that potential buyers evaluate in a product when considering whether to buy it is the _____.

product brand

basic product

value package

value components

featured elements

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The swoosh on a Nike product is its _______.

Identity

Package

Brand mark

Trademark

Copyright

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Braylon Garcia owns Maxim Computers. He recently reviewed a concept processor that is smaller than a penny, but that exceeds the fastest processor speeds currently on the market. He ended up making the decision to cancel the product after hearing that it would take more than one year to fully execute the product before getting it into the market. During which stage of the product development process did this decision most likely occur?

product analysis

product screening

product development

test marketing

idea generation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mirka is perusing Amazon.com as she evaluates which laptop to purchase for her daughter. The computer would most likely fall under which class of consumer goods and services?

convenience

shopping

innovation

capital

specialty

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Broderick decided his company's new product just didn't fit the company's product mix, so he cut it from the product line. This most likely happened during the ______ stage of the product development process.

new product development

test marketing

idea generation

product analysis

product screening

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Carola Storage wants to protect the name of the company along with the logo and catch phrase. How should Carola Storage proceed?

Research potential knockoffs.

Complete a co-branding agreement.

Implement a universal product code.

Request a brand mark.

Apply for a trademark.

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?