BSBCRT512 page 17 Retail Clothing Brand Quiz

What type of research involves looking at the client's website and socials to get a feel for the brand aesthetics and current product line?

• Secondary research

• Tertiary research

• Quaternary research

• Primary research

What type of research involves visiting the site and observing customers to get insights that may not be conveyed in the brief?

• Quaternary research

• Secondary research

• Tertiary research

• Primary research

What is the purpose of creating point of sale signage for a retail clothing brand?

• To reduce the production cost of clothing

• To improve the customer's in-store experience

• To increase the brand's social media presence

• To attract more online customers

Why is it important to look at competitor's websites when creating point of sale signage?

• To copy their designs and ideas

• To gauge what they are doing and get inspiration

• To avoid any similarities with their signage

• To report their activities to the client

What is the benefit of observing customers in store when creating point of sale signage?

• To decrease the deadline for the project

• To explore the product and speak with staff about previous displays

• To ignore the client's brief and create your own visuals

• To increase the budget for the project