Marketing Plan Development Quiz

What is the purpose of a marketing plan?

• To list the strengths and weaknesses of the company

• To show people what products we're planning to launch

• To explain why the company exists

• To assess the industry and marketplace

What is included in the executive summary of a marketing plan?

• SWOT analysis

• Projected costs and revenue

• Main goals and recommendations

• Detailed market analysis

Why is it important to understand the competition in a marketing plan?

• To improve the company's image

• To assess the industry and marketplace

• To determine the budget for the marketing plan

• To identify the weaknesses of the competition

What is the purpose of a SWOT analysis in a marketing plan?

• To list the products offered by the competition

• To identify the target market

• To assess the industry and marketplace

• To analyze the internal strengths and weaknesses of the company

What is the main point of the overall marketing strategy in a marketing plan?

• To create value in the eyes of the customers

• To list the strengths and weaknesses of the company

• To assess the industry and marketplace

• To determine the budget for the marketing plan

What is included in the action plan of a marketing plan?

• What will actually be done

• Projected costs and revenue

• Segmentation of the market

• Overall marketing strategy

Why is budgeting important in a marketing plan?

• To identify the target market

• To assess the success of the marketing plan

• To assess the industry and marketplace

• To determine the budget for the marketing plan

What is the purpose of control in a marketing plan?

• To determine the budget for the marketing plan

• To analyze the internal strengths and weaknesses of the company

• To assess the success of the marketing plan

• To list the strengths and weaknesses of the company