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Marketing Plan Development Quiz

Authored by Lori Johnson

Business

8th Grade

Used 2+ times

Marketing Plan Development Quiz
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a marketing plan?

To list the strengths and weaknesses of the company

To show people what products we're planning to launch

To explain why the company exists

To assess the industry and marketplace

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is included in the executive summary of a marketing plan?

SWOT analysis

Projected costs and revenue

Main goals and recommendations

Detailed market analysis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to understand the competition in a marketing plan?

To improve the company's image

To assess the industry and marketplace

To determine the budget for the marketing plan

To identify the weaknesses of the competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a SWOT analysis in a marketing plan?

To list the products offered by the competition

To identify the target market

To assess the industry and marketplace

To analyze the internal strengths and weaknesses of the company

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main point of the overall marketing strategy in a marketing plan?

To create value in the eyes of the customers

To list the strengths and weaknesses of the company

To assess the industry and marketplace

To determine the budget for the marketing plan

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is included in the action plan of a marketing plan?

What will actually be done

Projected costs and revenue

Segmentation of the market

Overall marketing strategy

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is budgeting important in a marketing plan?

To identify the target market

To assess the success of the marketing plan

To assess the industry and marketplace

To determine the budget for the marketing plan

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