DMS-Slide 9-10
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Education
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University
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Hard
Nguyễn C
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does digital media help businesses discover and target the right audience?
Only through online advertising.
By using social media platforms.
By analyzing data and utilizing targeting tools.
Only through email marketing.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. In the realm of digital media, what crucial role does data analysis play in the process of discovering and targeting the right audience for businesses?
It has no impact on audience targeting.
It helps in creating flashy advertisements.
It enables businesses to understand customer behavior and use targeted strategies.
It focuses solely on traditional marketing approaches.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of Programmatic Advertisement in the context of digital marketing?
Traditional print advertising methods.
Manual purchasing of ad space on websites.
Automated, data-driven buying of digital advertising in real-time
Exclusive use of social media for promotional activities.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does a Data Management Platform (DMP) operate in the realm of digital marketing?
It is primarily focused on traditional advertising channels.
It stores and manages physical documents related to marketing strategies.
It collects, organizes, and analyzes data to enhance audience targeting and campaign optimization.gy
It exclusively deals with graphic design for promotional materials.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. What is the concept of Real-time Bidding (RTB) in the context of programmatic advertising?
It involves manually setting bid prices for advertising space.
It exclusively focuses on traditional print media.
It refers to the automated, instantaneous auctioning of ad impressions in the digital advertising ecosystem.
It primarily deals with offline marketing strategies.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the most important fundamentals in social media marketing?
SEO optimization
Create quality content
Increase user interaction
Traditional advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of employing a Search-Based Strategy in digital marketing?
Creating visually appealing advertisements
Focusing solely on offline promotional activities.
Utilizing search engine data to enhance online visibility and target relevant audiences.
Implementing manual bidding for advertising space.
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