7th Springboard Marketing to Children Quiz pgs 88-104

7th Springboard Marketing to Children Quiz pgs 88-104

7th Grade

10 Qs

quiz-placeholder

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7th Springboard Marketing to Children Quiz pgs 88-104

7th Springboard Marketing to Children Quiz pgs 88-104

Assessment

Passage

English

7th Grade

Medium

Created by

Lesley Ripley

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the estimated annual advertising directed at children?

$10 billion

$15 billion

$20 billion

$25 billion

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How many television commercials is the average American child exposed to in a year?

50,000

40,000

30,000

20,000

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

According to the Kaiser Family Foundation, how many hours of media exposure do youth pack into their day?

5.5 hours

6.5 hours

7.5 hours

8.5 hours

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What percentage of American children aged 12 to 17 will ask their parents for products they have seen advertised?

5%

7%

9%

11%

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

According to the New American Dream poll, what percentage of children would rather do something fun with their parents than go shopping?

62%

57%

52%

47%

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does the Mars Marketing Code commit to not do in terms of advertising to children under 12?

All of the above

Direct advertisements to children under 12

Advertise on websites aimed at those under 13

Depict unaccompanied children under 12 eating snack foods

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does Mars refrain from doing in terms of creating new characters for certain products?

None of the above

Emphasizing mature personalities and adult characteristics

Creating new characters with child appeal

Using established brand characters

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