What is the estimated annual advertising directed at children?
7th Springboard Marketing to Children Quiz pgs 88-104

Passage
•
English
•
7th Grade
•
Medium
Lesley Ripley
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
$10 billion
$15 billion
$20 billion
$25 billion
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How many television commercials is the average American child exposed to in a year?
50,000
40,000
30,000
20,000
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
According to the Kaiser Family Foundation, how many hours of media exposure do youth pack into their day?
5.5 hours
6.5 hours
7.5 hours
8.5 hours
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What percentage of American children aged 12 to 17 will ask their parents for products they have seen advertised?
5%
7%
9%
11%
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
According to the New American Dream poll, what percentage of children would rather do something fun with their parents than go shopping?
62%
57%
52%
47%
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the Mars Marketing Code commit to not do in terms of advertising to children under 12?
All of the above
Direct advertisements to children under 12
Advertise on websites aimed at those under 13
Depict unaccompanied children under 12 eating snack foods
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does Mars refrain from doing in terms of creating new characters for certain products?
None of the above
Emphasizing mature personalities and adult characteristics
Creating new characters with child appeal
Using established brand characters
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