7th Springboard Marketing to Children Quiz pgs 88-104

What is the estimated annual advertising directed at children?

• $10 billion

• $15 billion

• $20 billion

• $25 billion

How many television commercials is the average American child exposed to in a year?

• 50,000

• 40,000

• 30,000

• 20,000

According to the Kaiser Family Foundation, how many hours of media exposure do youth pack into their day?

• 5.5 hours

• 6.5 hours

• 7.5 hours

• 8.5 hours

What percentage of American children aged 12 to 17 will ask their parents for products they have seen advertised?

• 5%

• 7%

• 9%

• 11%

According to the New American Dream poll, what percentage of children would rather do something fun with their parents than go shopping?

• 62%

• 57%

• 52%

• 47%

What does the Mars Marketing Code commit to not do in terms of advertising to children under 12?

• All of the above

• Direct advertisements to children under 12

• Advertise on websites aimed at those under 13

• Depict unaccompanied children under 12 eating snack foods

What does Mars refrain from doing in terms of creating new characters for certain products?

• None of the above

• Emphasizing mature personalities and adult characteristics

• Creating new characters with child appeal

• Using established brand characters

What does the Mars Marketing Code state about placing vending machines in primary schools?

• It allows placing vending machines in primary schools

• It does not place vending machines in primary schools

• It places vending machines in primary schools only for certain products

What does the International Food and Beverage Alliance (IFBA) do in terms of monitoring member companies' performance?

• It does not monitor member companies' performance

• It monitors member companies' performance

• It audits a sample of ten countries with a global spread

• It audits all member companies' performance

Choose the correct answer to fill in the blank.

The advertisements _______________ bright colors on their posters to attract people to look at their ads.

• depict

• avoid
• embrace
• refrain from using