Quiz 10

Quiz
•
Computers
•
9th - 12th Grade
•
Hard
M A
Used 24+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Julia spends most of her day monitoring the company's social media platforms. She provides data that helps the team adjust their strategies so that they are more effective. What is this practice called?
Social metadata optimization
Social media return on investment
Social media optimization
Search engine optimization
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Monica is encouraging her team to reward behavior when a comment is provided that is helpful. What is one tactic they can use that will also optimize content?
Contact the person privately to see if they want to be an influencer.
Ask the person to add a specific hash tag to their post.
Take the comment and create a promoted post.
Comment back saying thanks for sharing.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Sophie owns a sewing business called Sewing Collections. She will be launching her first social media campaign on two platforms. She is creating her first business social media profile but is unsure what to put for the profile name. Which of the following should she do?
Use her last name only.
Use her first and last name.
Use her company name.
Use a nickname.
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A grocery store plans to offer a $100 free shopping spree to the first ten customers who provide the correct answer to a trivia question. They will print a question in the weekly paper ads. It will also include a QR link to the social media post that will provide additional directions. Answers must be submitted as a comment to that post. What strategy are they using?
Traditional media as a social driver
Social media as the testing ground
Making digital content shareable
Social media to generate content
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Sofie has been asked to create a report for the company leaders. She knows that a good social media report will help maintain support for future campaigns. How should she write the executive report?
Show detailed information on how the budget was used for each campaign.
Use several post examples and include image samples from actual campaigns.
Use a high-level report that includes summary graphs of campaign metric results.
Explain the role of each team member and how they contribute to a campaign.
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Bill is looking at specific followers on social media. They want to know what effect they had on other audience members. What optimization strategy are they reviewing?
Keywords
Influencers
Communication
Timing
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The social media team is attending a webinar on how to improve social media campaigns. The speaker is talking about writing good headlines. Why is this important?
The headline is what social media platform bots scan and report back on when a keyword is searched.
A post is placed on a social media platform alphabetically by headline so the first word is important.
Optimizing your headline will make it display as a more detailed image on social media platforms.
Headlines may be the only interaction with your audience, so it must be catchy and memorable.
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