Quiz 5

Samantha wants to get the 90% described in Jacob Nielsen's 90-9-1 rule to engage with the next social media campaign. She plans to offer 50% off one item under $100 to those that click through to the ecommerce website and create an account. What best describes this part of the online community?

• They are lurkers and never participate or contribute to the community

• Usually, they are very active and do the bulk of participation and contributing

• They have access to the Internet but do not visit any social media platforms regularly

• Sometimes they participate and contribute to the platform and content

Bill's company sells medical equipment. He wants the marketing team to start using social media to improve brand awareness. Which of the following would be the best platform to start with?

• Twitter

• Instagram

• Facebook

• Pinterest

The social media team is looking for ways to encourage the company's followers to use their voice and feel like they are part of the bigger picture. Which of the following would help them achieve that?

• Give them titles, real or fictional and address them by using their title

• Allow them to post pictures of themselves to create a real persona

• Highlight one community member every day to recognize their contributions

• Post prompts or surveys to increase sharing among the followers

Bonnie owns a photography business. She would like to do some social media marketing to increase sales. Which platforms would be the best to choose from?

• Facebook, Twitter and Pinterest

• YouTube, Snapchat and Twitter

• Tumblr, Instagram and Facebook

• Pinterest, Twitter and Snapchat

The social media team of a large company is ready to launch a community service initiative to fund and lead the building effort for a new playground at the city park. The goal is to get the community involved in the project. The city mayor suggested using amplification. Which of the following describes this?

• Ask questions that make your audience stop, reflect and respond

• Ask your online community to help promote the product or service by resharing posts

• Ask your community to crowdsource content, promotional ideas, product ideas and more

• Ask your community for feedback on your company, brands, products and services

Ralph owns a bee farm and wants to build an online community around the topic of honeybees. He has chosen the software to use and has moved onto the next step of the process, which is to grow the community. Which strategy should Ralph use to help with this step?

• Turn off commenting to avoid inappropriate language or behavior

• Share high-quality content that is useful and wanted by the audience

• Share a variety of content including some that is funny and not about bees

• Send bulk emails promoting the community every two days

Matt wants to use social media for the first time to promote his home remodeling business. What should he do first?

• Establish a budget and assign resources to manage the online community

• Post a promotion that offers a free consultation to new customers

• Motivate the online community by offering a drawing to a resort for those that repost

• Add people to the online community that he already as a business relationship with

Company A has asked Marta to review the social media campaign that just wrapped up. She was disappointed to find that only about 9% of the followers engaged somewhat with the posts. Bill reminds her that 90% of online communities are lurkers, 9% sometimes participate and 1% is very active. He suggested she come up with a strategy to combat this 90-9-1 rule. Which of the following would be an effective tactic for Marta to use?

• Post some opinions about hot controversial topics to motivate people to comment

• Turn off comments to avoid negative feedback that would discourage others

• Design a promotion that awards a discount to those who engage with a post

• Reduce the number of posts to one every two weeks to avoid overwhelming people

A large company uses many social media platforms to communicate with the online community. Lately they have not matched content type to the right platform audience. Which of the following should they use Twitter for?

• Find potential employees

• Share company news

• Upload new pins

• Combine photos into a single image

An outdoor amusement park wants to expand their social media presence. They have been using Facebook and now want to add a platform that offers photo filters. Which of the following platforms would work best for the park?

• YouTube

• Pinterest

• Twitter

• Instagram